| Õppeaine |
| Ainekood |
AM.085 |
| Õppeaine nimetus |
Sissejuhatus tulude juhtimisse |
| Ainepunkte |
2 EAP |
| Hindamisviis |
Mitteeristav |
| Aineprogramm |
|
|
| Õppekava aine |
| Õppekava |
2018 VA |
| Õppeaasta |
1 |
| Semester |
Kevadsemester |
| Aine tüüp |
Kohustuslik |
|
|
Aine koormused
|
| Loeng |
20 |
|
| Õppeaine eesmärk |
|---|
To provide an introduction into the theory of revenue management and pricing.
Completion of “Air Transport Economics” subject course or knowledge of forecasting are strongly recommended |
|
| Õppeaine õpiväljundid |
|---|
By the end of this course, the students will have acquired:
orients in the components of revenue management and pricing;
knowledge and understanding of pricing strategies;
ability and necessary skills to evaluate historical price/demand data in order to identify distinct customer segments for offering the right product at the right time and at the right price. |
|
| Sisu lühikirjeldus |
|---|
| This course delves into: history of revenue management, price discrimination and product differentiation, strategic decisions in revenue management, overbooking and risk analysis, implementation of revenue management techniques in air transportation |
|
| Käimasolevad voorud |
|---|
| Sissejuhatus tulude juhtimisse ER-20-K VA-19 |
