Õppeaine 'Sissejuhatus tulude juhtimisse'

Aasta:   2018/2019    2019/2020    

To provide an introduction into the theory of revenue management and pricing.

Completion of “Air Transport Economics” subject course or knowledge of forecasting are strongly recommended

By the end of this course, the students will have acquired:
 orients in the components of revenue management and pricing;
 knowledge and understanding of pricing strategies;
 ability and necessary skills to evaluate historical price/demand data in order to identify distinct customer segments for offering the right product at the right time and at the right price.

This course delves into: history of revenue management, price discrimination and product differentiation, strategic decisions in revenue management, overbooking and risk analysis, implementation of revenue management techniques in air transportation

2019: VA  

2018: VA