Estonian Aviation Academy
Subject 'Management of Airline Operations'Name in Estonian: Lennuettevõtte töö korraldamine
Goal of subjectThe goal of the course is to develop the students’ knowledge about airline operations.
Learning outcomes of the subjectThe student having passed the subject course:
1) knows the basics of managing an airline; 2) understands and is able to use the commercial leverage of an airline; 3) knows the specifics of sales, marketing and revenue management principles of an airline; 4) understands the basics of route network planning. Subject course descriptionThe subject deals with the steering wheels of an airline’s commercial department. The focus is on key functions of commerce, and how these functions are implemented in practice in line with the operating regulations of an airline. Students learn specific aspects of airline commercial operations: sales, marketing, revenue management, basics of routes network planning. They have to be able to explain the current development trends in European aviation on the basis of the cause-and-effect scheme.
Is taught in following curricula2016: AM* 2015: AM* * Optional subject
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